| Rank | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | — | — | — | — | — | — | Google / Google Ads | TikTok | ||
| 2 | — | — | — | — | YouTube | — | — | TikTok | TV | |
| 3 | — | — | — | — | YouTube | — | — | YouTube | ||
| 4 | — | — | — | — | Television | Television | — | — | YouTube | Social Media |
| 5 | — | — | — | — | X (Twitter) | X (Twitter) | — | — | X (Twitter) | |
| 6 | — | — | — | — | Radio | · | — | — | Posters / Flyers / Brochures | |
| 7 | — | — | — | — | Billboards | · | — | — | Magazines / Books | Google Ads |
| 8 | — | — | — | — | · | — | — | Newsletter | Billboards / Posters | |
| 9 | — | — | — | — | · | · | — | — | Radio | |
| 10 | — | — | — | — | · | · | — | — | Email Advertising / Email Marketing | X (Twitter) |
Who took the No.1 crown, year by year
2015
Not surveyed
2016
Not surveyed
2017
Not surveyed
2018
Not surveyed
2019
Instagram
2021
Not surveyed
2022
Not surveyed
2023
Google / Google Ads
Reigns
- Instagram 2019
- Facebook 2020
- Google / Google Ads 2023
- TikTok 2024